The rule of thumb
A reasonable marketing budget for a small business: 5-10% of monthly revenue. A business earning $15K/month should set aside $750-$1,450 for marketing. A brand-new business? At least 15% — because you're still building.
How to allocate it
- ✓40% — paid ads (Google Ads, Facebook Ads)
- ✓25% — marketing and automation tools (Natural Poster, Mailchimp, Canva)
- ✓15% — content creation (writing, design, video)
- ✓10% — consulting and courses
- ✓10% — experiments and a rainy-day buffer
Sample budgets
Small business ($6K-15K/month revenue)
- ✓Monthly marketing budget: $580-$1,450
- ✓Natural Poster (START): $49
- ✓Facebook Ads: $290
- ✓Google Ads: $145
- ✓Canva Pro: $13
- ✓Content and design: $145
Mid-size business ($15K-58K/month revenue)
- ✓Monthly marketing budget: $1,450-$4,350
- ✓Natural Poster: starting at $49/month
- ✓Facebook Ads: $870
- ✓Google Ads: $580
- ✓Additional tools: $145
- ✓Content and design: $435
- ✓Consulting: $145
💡
Recommendation: start small. $145-$290 a month is enough for a new business. Scale your budget up as results prove themselves.
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Plan your budgetTags:
#budget#marketing#financial planning
AY
Almog Yosef
Founder, Natural Poster
Founder of Natural Poster and an expert in digital marketing for small and medium businesses. Building marketing tools that help businesses in Israel grow without wasting time or money.