The problem with traditional retargeting
The Facebook Pixel has gotten a lot less effective since iOS 14 and stricter privacy rules. People block cookies. Retargeting costs keep climbing. So what do you do?
The new tactic
Instead of a pixel — build a community. Create a Facebook Group for your customers. Anyone interested joins. Now you have a "retargeting list" — and you can post any new update straight to it.
How it works
- ✓1. Create a Facebook Group: "[Your Business] Customers" or "[Your Niche] Community"
- ✓2. Invite your customers after every purchase
- ✓3. Post free value there — tips, updates, deals
- ✓4. When a promotion comes around, you already have a captive, interested audience
- ✓5. Result: 5-10x the conversion rate of regular posting
💡
Tip: offer an incentive to join — "Group members get 10% off every order." That drives customers to join.
Ready to get started?
Try Natural Poster free for 3 days — no credit card, no commitment
Start building a communityTags:
#retargeting#tactics#advanced
AY
Almog Yosef
Founder, Natural Poster
Founder of Natural Poster and an expert in digital marketing for small and medium businesses. Building marketing tools that help businesses in Israel grow without wasting time or money.